Successfully engaging highly-desirable demographic audiences in a long-dwell but transient retail environment is attractive to advertisers, but is often hard to achieve. Unlike other retail environments with established promotional channels, garden centres lack any accepted mechanisms for reaching audiences at, or near, the point of sale. How does a brand, or even a garden centre proprietor, effectively engage and stimulate customers, and encourage them to interact with products and promotional displays? And, ultimately, how do they influence their customers’ purchasing behaviour to encourage additional spend and loyalty?