Brian Boakes joins Camvine as Sales and Marketing Director following more than 15 years experience in the Broadcast, Media and Visual Communications industries.
Working across a range of disciplines – from International Market and Business Development to Strategy - Brian gained valuable Media Industry experience and held a number of roles including Head of Sales and Advertising for BT Cable TV Services and saw through the early interactive TV (near Video on Demand) trials in the mid-nineties. More recently, he has had specific focus on corporate and customer communications and in 2003 he launched an incubation business within BT focussed exclusively on digital signage.
Brian has an active interest in understanding audience psychology and how it relates to creating an effective content/communications channel to specific audiences (such as to patients in a GP surgery or consumers in a retail mall or store). He brings to Camvine a deep understanding of the fusion between Media, Marketing and Technology - critical to companies who need to communicate dynamically and effectively with their customers, the wider industry and their employees.